A digital, pixelated warning sign with a triangle containing three interconnected circles and lines, glowing in teal against a black background.

PROJECT

OVERVIEW

Two women wearing red jackets and black sunglasses, with white fabric flowing around them, in a dark setting.

A CITY IS NOT UNLIKE A MOUNTAIN

We set out to create a compelling campaign video for Arc'teryx that highlights the brand’s rugged functionality and sophisticated style through a metaphorical comparison of a city to a mountain. This brief commercial showcases how Arc'teryx gear provides unparalleled protection and urban style in Chicago.

Two crew members operating a camera crane on a film set with draped fabric backdrop in a warehouse or studio space.
A person holds a camera monitor showing a man in sunglasses and a red jacket in front of a white backdrop with fabric drapes, during a photoshoot.
Two young women in brown jackets are outdoors at dusk, one looking at the camera and the other partially obscured.
A torn paper effect reveals two people wearing orange jackets and sunglasses standing behind white fabric, holding a film slate with the title 'A City to Summit'.

DIRECTED BY:

JACOB

FROST

CAST & CREW

Model - @alyvialuong
Model - @mylesiggy
Voice-Actor - @goldyforbalance

Production Company - @covalentstudios

Producer - @gabrielledacuycuy
Line Producer - @benzebrowski
DP - @andrewpingry
Colorist - @aris_kaikiu_lui
Art Director PD/Wardrobe - @chritsna
Art Hand - @b.whitney
1st AC - @sam.tagle
2nd AC - @ethan.scxtt
Camera PA - @ellie.com2
Stills Photographer - @thelqh
Drone Operator - @moremaaz
Drone Operator - @ni.kk
Gaffer - @aylenelopez_
Key Grip - @lfparrish29
BTS Photographer - @thelqh
BTS Photographer - @h.arr.y

Camera - @panavisionofficial
Lighting - @eleven04pro

Two young men in black shirts and black caps working with professional filming equipment, including a camera on a stabilizer, in an indoor studio setting.
Four people standing on a rooftop at night, wearing headsets and holding filming equipment, in front of a multi-story glass building illuminated with lights.
A person lying in bed, wearing sunglasses, with hair in pigtails, wrapped in a blanket.
A woman with red hair and two hair clips wearing a maroon jacket, standing outdoors with a man with curly hair and a similar maroon jacket, both looking off into the distance as they stand in a shaded, green environment.
People standing behind white drapes, with one woman in the foreground looking to the side, in a dimly lit room with studio lighting.
The image shows a film production crew in a warehouse setting. Four crew members are visible, a man and woman standing on either side and two people sitting in the middle near a camera on a tripod. The background includes boxes, equipment, and industrial pipes. The scene is in black and white.
A woman with red hair wearing black futuristic sunglasses and a red jacket, standing outdoors in bright sunlight.
Three young people, two women and one man, inside a room with a mountain view background, with one of the women sitting on the floor taking a photo, the man holding a game controller, and the woman standing wearing a red jacket and sunglasses, with sketch of a vulture drawn above them.
Two people standing behind large, flowing white fabric in a dark setting; one person wearing a red jacket and sunglasses, the other person in dark clothing and glasses.
Close-up of an embroidered logo depicting a skeleton riding a horse on a red fabric background.
Close-up of a person's face wearing large dark sunglasses, with visible skin texture and a neutral expression.
Skyline of Chicago at dusk with silhouettes of skyscrapers including Willis Tower, under a dark, cloudy sky, near a body of water.
Two individuals wearing red hooded jackets and black sunglasses surrounded by large white hanging fabric sheets.
A person with curly hair wearing dark sunglasses and a red jacket, standing in front of a background with draped white fabric.
A young man and woman walk across a city street at night, illuminated by streetlights and storefront signs, with cars and pedestrians in the background.
Two children are outdoors, one smiling and the other with their back to the camera, partially obscured by tree branches, during dusk or early evening.
Out-of-focus image of blurred lights or screens, creating a bokeh effect with circular light spots.
A person with red hair wearing black sunglasses and a red jacket, standing in front of abstract background.
Close-up of a cold storage unit with frosted glass doors and metal shelves.
A woman with shoulder-length hair wearing a red and black outfit and sunglasses standing in front of white fabric art installation with dark background.
A woman with red hair and sunglasses in the foreground, and a man wearing a red jacket and sunglasses in the background, in a dark, futuristic setting.
Close-up of a person lying on a bed, wearing white shirt and dark pants, with the bedsheet partly pulled back.
A person wearing dark sunglasses and a red jacket with a neon dragon logo, head bowed and arms raised in a dark, moody setting.