PROJECT
OVERVIEW
A CITY IS NOT UNLIKE A MOUNTAIN
We set out to create a compelling campaign video for Arc'teryx that highlights the brand’s rugged functionality and sophisticated style through a metaphorical comparison of a city to a mountain. This brief commercial showcases how Arc'teryx gear provides unparalleled protection and urban style in Chicago.
DIRECTED BY:
JACOB
FROST
CAST & CREW
Model - @alyvialuong
Model - @mylesiggy
Voice-Actor - @goldyforbalance
Production Company - @covalentstudios
Producer - @gabrielledacuycuy
Line Producer - @benzebrowski
DP - @andrewpingry
Colorist - @aris_kaikiu_lui
Art Director PD/Wardrobe - @chritsna
Art Hand - @b.whitney
1st AC - @sam.tagle
2nd AC - @ethan.scxtt
Camera PA - @ellie.com2
Stills Photographer - @thelqh
Drone Operator - @moremaaz
Drone Operator - @ni.kk
Gaffer - @aylenelopez_
Key Grip - @lfparrish29
BTS Photographer - @thelqh
BTS Photographer - @h.arr.y
Camera - @panavisionofficial
Lighting - @eleven04pro
