A group of young soccer players wearing uniforms and medals, standing outdoors, smiling, and holding trophies.

A CITY TO SUMMIT

PROJECT

OVERVIEW

Two women in red jackets and sunglasses are in front of large white fabric structures. The woman in the foreground has red hair and a serious expression, while the woman in the background has her face obscured by a hood and sunglasses.

A CITY IS NOT UNLIKE A MOUNTAIN

We set out to create a compelling campaign video for Arc'teryx that highlights the brand’s rugged functionality and sophisticated style through a metaphorical comparison of a city to a mountain. This brief commercial showcases how Arc'teryx gear provides unparalleled protection and urban style in Chicago.

Two crew members working on film or television production set, adjusting equipment and lighting in an industrial space with hanging fabric backdrops, in black and white.
A person taking a photograph of a model through a camera screen, with the model wearing sunglasses and a red jacket, against a backdrop of white fabric.
Two women wearing brown jackets standing outdoors at dusk with trees and sky in the background.
Torn photograph of two children in sunglasses and orange jackets behind white fabric, with a film clapperboard labeled "A City to Summit" in the foreground.

DIRECTED BY:

JACOB

FROST

CAST & CREW

Model - @alyvialuong
Model - @mylesiggy
Voice-Actor - @goldyforbalance

Production Company - @covalentstudios

Producer - @gabrielledacuycuy
Line Producer - @benzebrowski
DP - @andrewpingry
Colorist - @aris_kaikiu_lui
Art Director PD/Wardrobe - @chritsna
Art Hand - @b.whitney
1st AC - @sam.tagle
2nd AC - @ethan.scxtt
Camera PA - @ellie.com2
Stills Photographer - @thelqh
Drone Operator - @moremaaz
Drone Operator - @ni.kk
Gaffer - @aylenelopez_
Key Grip - @lfparrish29
BTS Photographer - @thelqh
BTS Photographer - @h.arr.y

Camera - @panavisionofficial
Lighting - @eleven04pro

Two young men wearing black caps and headsets working with professional film camera equipment in a film or TV production setting.
Black and white photo of four people on a rooftop at night, holding and operating filming or photography equipment, with modern glass buildings in the background.
A person with dark hair in pigtails, wearing sunglasses and a black jacket, taking a selfie with a yellow Duck mascot wearing sunglasses, all on a white pillow.
Two young people wearing rust-colored outdoor jackets standing outdoors with greenery in the background. The woman with red hair is smiling slightly, looking to the side, while the man with curly hair looks into the distance.
A woman with light brown hair standing among draped white fabric on a black backdrop, with several people, including a person operating camera, in the background.
A group of six people working on a film set in an industrial space, with equipment and boxes around them, black and white photo.
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Three young people. One girl sitting on the floor taking a photo with a vintage camera, one girl standing beside her wearing a red jacket and sunglasses, and a young man in the middle crouching down with a gaming controller. A mountain landscape background appears to be both real and illustrated, with a doodle of a dinosaur in the sky.
Two individuals are behind large, flowing white fabric sheets with dramatic lighting. One person, wearing a red jacket and dark sunglasses, is centered and visible. The other person's figure is mostly obscured and silhouetted.
Close-up of a red embroidered logo on a dark red fabric, depicting a stylized dinosaur.
Close-up of a person's face wearing black sunglasses, with a focus on the nose and lips, against a dark background.
A dark, moody cityscape of Chicago skyline at dusk or dawn with skyscrapers and a river, with overcast clouds overhead.
Two individuals dressed in red jackets and black sunglasses, surrounded by white fabric draped in a surreal, abstract setting.
A man with curly hair wearing sunglasses and a red jacket, standing in front of a backdrop of white fabric draped in a wave pattern.
A tall man and a shorter woman wearing red jackets walk together at night on a city sidewalk, illuminated by streetlights and shop signs.
Two children are seen peeking over a wall with trees in the background, during dusk or dawn, with one child's face lit up and smiling.
Blurry, abstract close-up of glowing, out-of-focus lights in soft white and pink tones against a dark background.
A woman with red hair, wearing black sunglasses and a dark red jacket, standing against a backdrop with dark and white sections, casting shadows.
Close-up of an air conditioning unit's vent with shadows cast on its white blades.
A woman wearing sunglasses and a red and black jacket stands among large, white fabric drapes hanging from above, creating a dramatic artistic display in a dark space.
Two people, one with red hair and sunglasses, and another in a red hooded jacket and sunglasses, in a dark setting with abstract white fabric or material around them.
Close-up view of a person wearing a blue uniform and white gloves handling a white sheet or fabric.
Person with curly hair, wearing sunglasses and a black jacket with red accents, raising one arm in a dynamic pose against a dark, moody background.