Client: World of Hyatt
Agency: VML
Production Company: Covalent Studios
Deliverables.
Unmatched Care
Directors Cut
Unmatched Amenities
Pre-Production
First, hopped on a call with Wilbert on the 7th, then a PPM on the 11th with the whole team; at that point we knew what the game plan was. Reviewed the deck. Asked some clarifying questions. Shoot day was the 18th so…within 11 days we were put on site. Had to act quick and be intentional with our actions. Every day counted.
Shoot day rolls around. Picked up our gear from Greenwood Cine, a rental house in Brooklyn; not a huge order because we flew with a lot of our gear and had a small team. After an early train out there to pick-up and an incredibly expensive and full Uber XXL (and yes, not joking; this is actually a thing) we were back at PHNY getting everything built. We have two lights on roller stands and an easy rig with an FX6…again, as nimble as possible!
Production Strategy
We did not have that much time with Jessica, originally only 5 hours, then cut down to 4 hours with her media interviews beforehand running a bit long; just how it goes! Nobody’s fault! With that being said, we had to be unbelievably organized and on the same page as a production team. Elise was doing BTS photo as well as stills for World of Hyatt Instagram stories so purely for video production, we had 3 totals individuals working on Cam & GnE…that’s how we roll, super nimble and everyone is a team player. Like our man Dan Campbell says…”we want football players, not position players”.
Agency: VML
Agency Producer: Jordan Jones
Production Company: Covalent Studios
Executive Producer: Wilbert Cheng
Producer / AD: Shannon Kay Lewis
Creative Director: Olivia Lowry
Director: Jacob Frost
Director of Photography: Ben Zebrowski
1st AC/Swing: Kai Reinhard
Edit: Wilbert Cheng
Stills Photographer: Elise Pfister
H/MU: Jodie Meis
Stylist: Marrisa Sallie
Production Team.
Creative Approach
We wanted to keep the footage sleek and warm and integrate camera movements that were dynamic and helped the editor with pacing. A combination of still frames were we can see Jess as the subject in the physical space, and quick movements that show the lively nature of NYC and Jess’ lifestyle. The 70/30 subject-to-environment blend gave us room to visually explore the space while still grounding each piece in Jess’s narrative. Tennis motifs; rackets, gear bags, and wardrobe threaded through everything as subtle nods to her identity. We kept the vibe collaborative and pressure-free, guiding Jess through luxury lifestyle moments that felt true to her and natural for camera.
Stills.
Unmatched F&B
Unmatched Spaces
iPhone BTS.
What we learned…
1.
Pre-Pro is EVERYTHING.
2.
The freedom to think creatively is incredibly important and having that flexibility on set is awesome but having too many ideas can slow the process down; easy to get behind.
3.
That being said, if you are behind schedule, you can always make up time by working more efficiently!
4.
The post-production process is part of the pre-production process.
