PROJECT OVERVIEW

production + post

A person sitting on a vintage sofa in a dimly lit room with large windows, surrounded by houseplants, with photography and filming equipment visible, black and white photo.

Covalent Studios partnered with Jon Basil Tequila to create It Takes Time, a compelling 5-episode social media series celebrating the artistry of patience and craftsmanship. Through intimate, interview-style videos, the series explores the journeys of artists, creators, and the meticulous process of crafting Jon Basil’s premium tequila. Each episode highlights the shared value of taking the time to create something exceptional, whether it’s a musical masterpiece or a world-class spirit. Presented on Instagram and other social media platforms, the series embodies the essence of Jon Basil Tequila while connecting with audiences through inspiring storytelling and authentic visuals.

Black and white photo of a man wearing a bucket hat, sitting at a table with a bottle of Jon Basil tequila and a glass of drink in his hand, in a dimly lit indoor setting.

A man sits on a tan leather couch in a cozy, dimly lit room with large windows and green plants. He wears a black beanie, a patterned cardigan, and dark pants, with a relaxed pose and a serious expression. There are various items on a wooden table in front of him, including a camera, a book, a candle, a bottle, and a small speaker.